The Vollrath Co. has appointed Fred Fritchen as its director of national accounts, giving him responsibility for the manufacturer’s strategic sales team and its national account strategy.
Vollrath said Fritchen brings extensive experience in the foodservice industry. His background also includes building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners.
In the role, Fritchen will focus on strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath’s customers. The company said he will oversee its national account strategy while leading the strategic sales team.
Larry Deutsch, senior director of sales, said in the release that Fritchen combines foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships. Deutsch added that Fritchen’s experience and leadership would be valuable as Vollrath continues strengthening strategic customer partnerships and identifying growth opportunities.
The appointment places Fritchen at the center of Vollrath’s work with major national account customers and channel partners. The company’s announcement focused on his experience, responsibilities and the customer-relationship priorities attached to the role.
The release did not provide an effective date for the appointment or additional details about the national account strategy.