Stationery Icons, a 304-page illustrated hardback by Christopher Leonard-Morgan, has begun its first Christmas campaign. The book is being positioned as a gift for stationery enthusiasts, collectors and design lovers, with promotion running through the festive season.
The campaign combines advertising on StationeryNews.net and PGBuzz.net with promotional activity on Instagram and LinkedIn. Its focus is the brands, personalities and stories behind stationery's enduring appeal, according to the announcement.
Event sales inform festive push
The campaign follows sales at two London events: Open House at Stationers’ Hall on 20 September and the London Pen Show in Hammersmith on 10–11 October. Both events, the announcement says, showed the book's appeal as a present, with customers buying copies for friends, family and other stationery enthusiasts.
Leonard-Morgan said the response was particularly encouraging because many buyers saw the book as a gift for someone else. He noted that many people know someone with a favourite fountain pen, a treasured notebook or a reluctance to pass a stationery shop. According to the author, the book gathers the stories behind the brands those readers love in a volume they can enjoy and return to over time.
Featured brands invited to participate
The Christmas campaign invites the 100 brands featured in the book to mark their inclusion through their own social-media channels and customer communications. The aim is to extend awareness of the book among stationery enthusiasts internationally.
Richard Webb, publisher at Narrative Media, said stationery inspires considerable affection and loyalty. He described the book's breadth of stories as particularly distinctive, covering six centuries of ingenuity, entrepreneurship and design. Webb also said the publisher was pleased to give featured brands a chance to share their own stories with customers and followers, building on interest generated by the campaign.
Limited first edition
The first edition has an initial print run of 1,000 copies. It is priced at £80 and is available to order directly from the book's website.
By tying the campaign to gifting occasions and to the featured brands' own audiences, the publisher is seeking to reach stationery collectors and design-minded readers during the Christmas period. The announced activity is a promotional push rather than a claim about sales results; the evidence cited is the interest observed at the two London events.