Stabilo and Kiko Milano have launched a co-created collection of lip products that brings the instantly recognisable shape of Stabilo Boss Mini highlighters into Kiko Milano’s beauty range. The five-shade line is built around a shared belief that creativity is a form of self-expression and that colour gives people confidence to show who they are, the companies said.
The collection reinterprets the Stabilo Boss Mini silhouette as a lip product, creating a link between highlighting on paper and expressing personality through make-up. Its five shades use names that play on the language of writing and personal expression: FINE PRINT in brown, AFTERTHOUGHT in mauve, DON’T QUOTE ME in orange, ON MY RADAR in red and PINK(ER) in fuchsia.
Two brands, one colour message
For Stabilo, the collaboration is described as a visible step in the company’s transformation from a brand rooted in writing instruments toward an emotional, lifestyle-oriented identity. The company says the project extends its long association with colour beyond the page and into a new category.
Michele Molon, CEO of Stabilo International, said Stabilo has helped generations express themselves through colour. He said the collaboration with Kiko Milano shows how two iconic brands from different worlds can challenge conventions and create something unexpected, adding that this kind of bold, imaginative thinking will shape Stabilo’s next chapter.
Simone Dominici, CEO of Kiko Milano, said the partnership aims to push the boundaries of colour and creativity and inspire the community to highlight its individual personality. He said Stabilo shares Kiko Milano’s passion for colour and commitment to creative people, allowing the philosophy to move across categories.
Rollout and positioning
The collection will be available in stores and online in Italy, France, Spain, Germany and the United Kingdom. It will also be available through Kiko Milano’s directly operated e-commerce platforms in Europe and the Middle East.
Kiko Milano is described in the announcement as the number one make-up brand in Italy. The two companies said the shades translate their shared creative vision into a palette that invites people to explore colour and express individual style, supported by the quality and attention to detail for which both brands are known.
The launch brings together two consumer categories: stationery, where Stabilo is known for highlighters, and colour cosmetics, where Kiko Milano operates. The companies are presenting the product as part of a broader lifestyle and self-expression positioning, while the distribution plan focuses on five European markets and selected online channels.