The Little Sock Company, a Hertfordshire-based children's brand, has pledged to donate a pair of socks to a baby or child in need for every order placed through its No More Cold Toes campaign this Christmas.
The business was founded in 2018 by Katie Saunders, a mother of three, and the campaign is intended to keep little toes warm over the winter. Its original aim was to donate 6,000 pairs by Christmas; the response has already surpassed the company's expectations, prompting it to raise the goal to 10,000 pairs.
Three distribution partners
To make sure the donations reach families around the country, the brand is working with three organisations:
- Little Village
- Baby Bank Alliance
- Baby Basics UK
All three support families experiencing hardship and will help distribute the socks to the babies and children who need them most.
Built without outside investment
According to the company, the business was built without outside investment, and Saunders has said she is keen to use its success to make a positive difference. With Christmas approaching, The Little Sock Company says it hopes the campaign will inspire customers to help bring a little extra warmth to children in need this winter.