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John Jones Steps Down as Bira President; Karen Forret Takes Over

The outgoing Bira president points to the Bira Forum as a key legacy as Wilkies' Karen Forret succeeds him.

Freya KowalskiNovember 10, 20265 min read0 views
An editorial illustration of a British high street with independent shopfronts and a symbolic handover between two wooden shop counters under evening light.

John Jones, managing partner of Philip Morris & Son in Hereford, has stepped down as president of the British Independent Retailers Association (Bira) after completing two years in the role. Karen Forret, managing director and owner of Scottish independent multiple retailer Wilkies, succeeded him at Bira’s annual general meeting this month. Bira works with more than 6,000 independent retailers across the UK.

Jones described serving as president as a huge honour. He said the past two years had been challenging for independent retailers and stressed Bira’s role in helping them achieve collectively what they cannot do individually.

He identified the launch of the Bira Forum as his proudest achievement. The forum gives members a space to discuss issues, share challenges and access advice.

Despite pressure on the independent retail sector, Jones said he remained optimistic about the high street’s future. He said people value the sense of place and community that high streets provide, along with the knowledge and service independent retailers offer. He added that genuine business rates reform and an overhaul of planning rules were needed for the high street to thrive.

Jones also emphasised adaptation. He noted that Philip Morris & Son is 180 years old, but its current business in no way resembles the original operation, and said evolving is key to surviving and thriving.

Bira chief executive Andrew Goodacre thanked Jones for his contribution, praising his leadership during a tough period for independent retail and describing the Forum as a lasting part of his legacy. Jones will remain involved with Bira as Forret takes on the presidency.